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wi² Blog – Wirtschaftsinformatik & Informationsmanagement

Brand Promoting for “TUgether”…?

Brand Promoter 2.0

Last Friday, Thomas Plennert discussed with our international students the question, how to create a viral campaign for “TUgether”:
  • Which viral elements can we integrate in TUgether?
  • What makes people talk about TUgether?
  • What kind of features may users show their friends?
  • How can we help „fans“ to talk about TUgether?

A very good idea was born, throughout this session: The Gaussion Curveball… Let’s see how this could work…!

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