wi² Blog – Wirtschaftsinformatik & Informationsmanagement

Internet Marketing Lectures

Internet Marketing seminars aim to offer traditional marketing coverage with a twist, by focusing on the Internet and other technologies that have had a profound effect on marketing. This should assist in understanding the Internet and its social media for improving brand images, sales, and profitability.
On completing the module, you are expected to be able to understand all the major aspects of marketing on the Internet, including Internet marketing communications, relationship marketing on the Internet, and online service quality, to focus on strategy and development of E-marketing performance; and to learn and apply the taught concepts in solving marketing case studies that bring various examples from the online marketing world, including global e-businesses such as Amazon, eBay, Tesco.com, dabs.com and start-ups such as Zopa.com.

Module Content:
• Past, Present, and Future
• Strategic E-Marketing and Performance Metrics
• The E-Marketing Plan
• A World of E-Marketing Opportunities
• E-Marketing Research

Lectures by Marwan Khammash. From 27th to 31th of July at TU Braunschweig, Summer School. Institut für Wirtschaftsinformatik, Mühlenpfordstr. 23.
From 10:00 to 12:00. Case studies from 14:00 to 16:00.

Auch “unsere”  Studenten sind herzlich willkommen… Es lohnt sich! Morgen geht’s weiter…

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