“Mobile Brand Strategies” – Vortrag Giacomo Grisanzio, 03.12.2010
Last Friday, Giacomo Grinsazio gave as a great lecture on mobile brand strategies. He took the campaign for the Mini Countryman in Italy as an example. Giacomo created with a little team (designer, project manager, developers) the website for this campaign plus iPhone-app.
In his talk, he gave us a fantastic insight in the whole process, from the first idea, to the wireframing, testing, fine tuning up to the final launch.
Mille grazie, Giacomo!