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wi² Blog – Wirtschaftsinformatik & Informationsmanagement

Lecture



Corporate Communications Today – Social Media

Prof. Dr. Susanne  Robra-Bissantz lecture on Corporate Communications: Social Media, Dangers and Opportunities. TU Braunschweig

“Where is the mouse…?”

Yesterday, I talked about "Communications 2.0" in a new age of cooperation. With a little help from giants like Berthold Brecht (radio theory), Clay Shirky, ...

Brand Promoting for “TUgether”…?

Brand Promoter 2.0 View more presentations from Gerald Fricke. Last Friday, Thomas Plennert discussed with our international students the question, how to create a viral campaign ...

Customer-E-Services…

Customer E-Services View more presentations from Gerald Fricke. Patrick Helmholz: Context-Oriented Customer-Services. Lecture at Summer School 2010, TU Braunschweig, on Corporate Communications 2.0. Braunschweig, 2010-07-22. Thanks, ...